Last night around 3:30 PM the unthinkable happened…our office’s Internet went down! 

Even worse…it was not back up until 5:15 PM!!

OK , so I’m purposely making this out to be much more dramatic than it actually was, but the reaction to the Internet being down was almost comical. Suddenly we were all confused and angry, scurrying around the office like chickens running in circles with our heads cut off.

Man, did I feel bad for IT.

 Anyway, the humorous display led me to think about our professions (PR that is) dependence on the Internet.  We are so reliant on the Web that we actually cannot function without it.  It made me realize that I never pick up the phone to pitch a reporter without my basic Web material in front of me… unless their contact information is right in front of me in Vocus, and their most recent article is open, and all the while I’m able to be checking my gmail, my outlook, and responding to a dozen IM’s then I’m rendered useless.  How sad is that?

I know it’s seen as a vice typically if one is unable to multi-task but c’mon…this is out of control.

Now, I was never part of the working world prior to the Web and to be honest, I can’t even fathom it? 

 Are will still at a point where we are progressing and making our lives more simple because of the web, or are we driving ourselves deeper and deeper into information overload?

Well according to About.com, good ole’ PB&J may actually help you lose weight: “Research has shown that snacking on peanut butter is an effective way to control hunger without weight gain.” I’ll let my eyes glaze over the need for moderation and plan on eating a jar of PB for lunch.  First article I read today, and great one!

I’m starting my Tuesday morning by already looking forward to the weekend.  Anything new and exciting happening in Beantown??  I know the Boston Wine Expo is coming up soon.  That should be a blast. 

PS–for the PR folks/enthusiasts– I landed my first noteworthy broadcast hit in January at CES.  Not all tech clients are broadcast-worthy so it’s always exciting when a good segment comes out.  Joel at PAN blogged about the NBC hit for our client iCache in PAN’s blog PR Speak.  The clip spread across the NBC affiliates (120 +) and spread like wildfire across the Blogosphere. It always amazes me how quickly bloggers jump on breaking news.

 Check it out if you have a minute–it actually is an exciting technology:

Time for work, more later…

So I’m taking the big leap into the wild world of Web 2.0. It’s 4:50 PM on a Monday night, and I can declare officially that I am now an active member of the interactive Web.  A big thanks to Mr. David Parmet for coming to my agency and so eloquently teaching us the ways of the Web.  Dave–I know that sounds sarcastic but it’s really not!

More on me later…but for a good laugh today, courtesy of You Tube check this out: