Ok I promise not all of my posts will mention weight issues–but this new “Fat Chance” campaign really interests me. As the Globe reports: “One billboard shows an overweight child’s lower legs and feet on a scale next to the words, “Fat Chance,” along with a list of the health risks of obesity.” Another ad I saw on the morning news again read “Fat Chance” and showed an obese boys back.
Now, these ads are not making fun of the fat kids…obviously. And in my opinion, these ads would have little to no effect on kids anyway. I mean, honestly, how many 8 year old kids are really thinking about their chance of getting diabetes? Realistically, most kids won’t need think about their health unless, god forbid, their sick.
Excuse my rambling–this is irrelevant because these ads are really not aimed at the kids, they’re aimed at parents, and are attempting to stress how serious the health effects of childhood obesity can be.
Of course, these ads were immediately controversial and people seem to think they’re over the top and upsetting. My response to that: 1) They were obviously meant to be a little controversial. If they werent controversial, they wouldn’t be getting all this attention. 2) They have to be a bit “over the top.” People have been talking about the health effects of childhood obesity for years, but the “obesity problem” remains. 3) Maybe everyone simply needs to eat more peanut butter 
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